Created in 1997 by Gary Yamamoto, a Senko style worm is one of many soft plastic baits in the shape of a simple worm. What it lacks in a unique shape, it more than makes up for in catching bass. While the Senko looks similar to a large earthworm, it has a unique motion in the water which can imitate a range of different prey items including leeches, injured baitfish, and more. Bass react to the Senko worm because it looks edible and interesting. It wiggles and sways in the water, and when retrieved at different speeds, you can change how fish in the area view it.